I’m Aldené, founder and owner of Helena Aldené Atelier, a sustainable slow fashion brand based in Düsseldorf Germany. I was born and grew up in sunny South Africa. Sewing runs in our family. It started with my great grandmother who used to draft patterns straight on the fabric using a piece of chalk and cutting only from feeling. Being surrounded by creativity, I started sewing at a very early age sitting by my mother’s side and learning by watching while she was busy with her sewing projects.
My husband and I made the decision to move to Germany in August 2020 from my home country, South-Africa. Helena Aldené Atelier was founded almost to the date a year later. The idea of creating individual and hand-cut, carefully considered and entirely unique apparel are the basis for my business.
I am committed to a slow fashion approach producing one-of-a-kind designer garments which take into consideration all aspects of the supply chain. In doing so, I aim to respect people, the environment, and animals. All items are designed and made by myself. More time is spent on the design process, ensuring that each unique piece is quality made.
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